0 Replies Latest reply on Jun 14, 2016 12:02 PM by scam.0000504174

    Strategy& principal Paul Leinwand `98 brings to life key concepts of "Strategy That Works"

    scam.0000504174 Scout

      Strategy That Works co-author & principal at Strategy& Paul Leinwand `98 brings to life some key concepts from his book in this recent video.


      Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. "Success comes from making a promise about the value you're going to create, and then focusing everything you have on delivering that promise. It's about what you do, not what you sell."


      For more, visit PwC's Strategy& video.

      For more local alumni news, visit the Kellogg Alumni Club of Chicago.