E-commerce, or online in lieu of in a retail store, is now part of everyday life. But shopping on your mobile phone - or m-commerce - is an evolving trend that has different psychological implications. In this Kellogg Alumni Feature, jsim.0000469096 `02, co-founder & COO of hoteltonight.com, and cdav.0000516801 `05, Senior Director of cars.com weigh in on the impact of m-commerce on retail purchasing, secure transactions and more.
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