N_logo.jpgNorthwestern is offering innovative, new massive open online courses (MOOCs) this fall, including Introduction to Reproduction and two new specializations -- one focusing on leadership and another on social marketing.

 

The Organizational Leadership Specialization features four Northwestern deans and 10 faculty members teaching a five-course series with a capstone project and a certificate for completion. The five courses examine high-performance leadership through team building, negotiations and conflict resolution; communications and storytelling; social influence; marketing; and design innovation. It launches in October.


The Social Marketing Specialization -- also with five courses, a capstone project and a certificate for completion -- will teach students to design a social media strategy, engage online communities and assess business impact. It started Sept. 15.


The Introduction to Reproduction MOOC is a crash-course in human reproductive health through fact- and biology-based information on a variety of topics. It will cover reproductive anatomy, key biological changes during puberty, sexual biology and contraceptive methods, reproductive disorders and a special introduction to the field of oncofertility. It begins Sept. 28.


“These new MOOCs showcase some of Northwestern’s leading thinkers, excellent programs, intellectual and research leadership and global outreach,” said Marianna Kepka, assistant provost for academic administration. “They cut across a variety of programs, disciplines and schools.”


The deans featured in the Leadership Specialization include Sally Blount, dean of the Kellogg School of Management; Barbara O’Keefe, dean of the School of Communication; Brad Hamm, dean of Medill School of Journalism, Media, Integrated Marketing Communications, and Julio Ottino, dean of the McCormick School of Engineering and Applied Science.


Hundreds of thousands of students from around the world have taken MOOCs created by Northwestern since the University first started offering the courses in fall 2013 through its partnership with Coursera. The MOOCs are available on Coursera’s digital platform to anyone, anywhere, for free.


Here are the three new Northwestern MOOCs:


  • On Sept. 15, Northwestern launched its first new specialization of the fall, Social Marketing: How to Profit in a Digital World, through the Medill School of Journalism, Media, Integrated Marketing Communications. The specialization is made up of five MOOCs and culminates with a capstone project. The next four MOOCs in the specialization will launch over the next four months. In today’s marketplace, organizations need effective, profitable social marketing strategies. In this specialization, students will learn to match markets to social strategies to profitably grow their businesses. They will use social media tools and platforms to design, manage and optimize social campaigns to promote growth and position their brands in the global digital marketplace. In the final capstone project, students create and evaluate a comprehensive social marketing strategy.

 

  • On Sept. 28, Northwestern University Feinberg School of Medicine Professor Teresa Woodruff, chief of the division of reproductive science in medicine, will launch Introduction to Reproduction. This is a crash-course in human reproductive health through fact- and biology-based information on a variety of topics. It will cover reproductive anatomy, key biological changes during puberty, sexual biology and contraceptive methods, reproductive disorders, and a special introduction to the field of Oncofertility. Specific lecture titles are as follows: 1) Reproductive Anatomy & Hormones, 2) Menstrual Cycle, Oocyte Maturation, & Sperm Activation, 3) Sexual Biology, Fertilization, & Contraception and 4) Reproductive Health & Disorders.

 

  • The second new MOOC specialization, Organizational Leadership, will begin Oct. 15, consisting of five MOOCs focused on leadership and featuring faculty from four of Northwestern’s schools: the Kellogg School of Management, the Medill School of Journalism, Media, Integrated Marketing Communications, the School of Communication and the McCormick School of Engineering and Applied Science. The first three courses of the specialization are scheduled to launch Oct. 15. They will include the Kellogg MOOC, High-Performance Collaboration: Leadership, Teamwork and Negotiation; the Medill MOOC, Leadership Communication for Maximum Impact: Storytelling; and the School of Communication MOOC, Leadership Through Social Influence. The specialization will bring together learners from different disciplines, different parts of the world and different types of organizations to foster the type of interdisciplinary learning and collaboration for which Northwestern in known.

 

Through Coursera, Northwestern is able to offer some of its top courses and faculty to learners around the world with no admissions requirements and no tuition costs. Because of the asynchronous course delivery, students can complete the work at times convenient for them. Through developing the MOOCs, Northwestern faculty are at the forefront of experimenting and implementing new technology and pedagogical tools that they then adapt to on-campus teaching at the University.


For more detailed information on Northwestern's three new MOOCs, visit the Northwestern News Center.