11/14/2014 - Data is useless. Data is a myth. Data is among the most powerful tools for growth organizations have at their disposal today.
A group of Kellogg School professors and prominent alumni discussed the growing field of data analytics, focusing often on the gulf between what managers think data does and what it actually can do.
Professor Florian Zettelmeyer led the discussion with Facebook CMO Gary Briggs '89, Marketo CMO Sanjay Dholakia '97, Norwest Venture Partners Senior Managing Partner Promod Haque '83 and Professor Brian Uzzi
Professor Florian Zettelmeyer on the myth of analytics
Facebook CMO Gary Briggs '89 on storytelling
- Six steps to growing muscle in data analytics
- Big data on the move
- Data analytics at IBM
- Professor Moran Cerf takes neuromarketing to Nielsen
For the original story, visit the Kellogg website.