Do you listen to music when you work out, or when you need to focus at work? Do you ever wonder if doing so actually has an effect?

 

Five researchers with ties to Northwestern's Kellogg School of Management contemplated the same question and designed a series of studies to arrive at an answer.

 

Indeed, the researchers found that listening to so-called "high-power" music does make people feel more empowered and act in a more powerful way. They also found that the heavier the bass in a song, the more empowered people felt after listening to it.

 

“Just as professional athletes might put on empowering music before they take the field to get them in a powerful state of mind, you might try [this] in certain situations where you want to be empowered,” said Derek Rucker, a professor of marketing at Kellogg who was involved in the project.


To read a complete feature story about the studies and their results, please visit Kellogg Insight, Kellogg's official online magazine.


For more stories from this month's Alumni News, visit the NAA on Our Northwestern, the University's online community.