Earlier this month, Northwestern launched its first massive open online course, or MOOC, tailored for Northwestern alumni and their guests.

The course covers content strategy and is designed to help alumni and their guests enhance the for-profit, non-profit, volunteer, and government organizations they work for or care about. Ten Northwestern faculty experts with decades of international experience offer actionable insights and best practices to more effectively create and manage engaging content that will be valued by the people you want to reach. 

Some of the benefits of taking the course include:

  • The opportunity to join a global learning community designed for professionals.
  • The opportunity to invite people from your professional network to take the course. It’s open to all Northwestern alumni and anyone you choose to invite, from friends and family to colleagues and clients. 
  • It's free. However, registration is required. (See below for registration instructions.)
  • It’s tailored for Northwestern alumni. You’ll learn about best practice examples from Northwestern University in Qatar; the McCormick School of Engineering and Applied Science; the Medill School of Journalism, Media, Integrated Marketing Communications; the Feinberg School of Medicine; the Kellogg School of Management; and the School of Continuing Studies, among others. 
  • A message from Northwestern Provost Daniel Linzer, who will address the University’s plan for distance education and what Northwestern hopes to gain from initiatives such as MOOCs, as well as his own process for creating content for varied audiences. 

The MOOC began June 9 and runs through July 20. But don’t worry if you haven’t joined yet — the MOOC’s six modules are all available at any time after you enroll, with each broken into a number of succinct, easy-to-complete sessions that will easily fit into your schedule.


The MOOC is a rigorous program, but because it’s for professionals, there are no exams or term papers. However, a case study weaves through the course, allowing alumni and their invited guests to build their content strategy skills while receiving feedback from faculty.

Registration is a simple, two-step process. First, sign up for a free Coursera account. You are only required to provide your name and email address.

Then, once you have a Coursera account, send an email to mediamanagementcenter@northwestern.edu from the email address you used to create your account and let us know that you want to enroll. We will admit you to the course and send you an email confirming your enrollment and explaining how to access the site.

Enrollment for the MOOC closes July 6. Don’t delay — enroll today!

If you have questions about the MOOC, please contact Northwestern’s Media Management Center at mediamanagementcenter@northwestern.edu or 847-491-4900.

For more stories from this month’s Alumni News, visit the NAA on Our Northwestern, the University’s online community.