Speaking to a standing-room only audience at the Kellogg Insight Live event at The Langham, Chicago, Professor Zettelmeyer explained why today’s business leaders need the essential skill set of understanding analytics in the midst of management and politics in business. Understanding analytics, argued Zettelmeyer, would allow leaders to judge what good data looks like, identify where analytics can add value and, ultimately, manage analytics teams with confidence.

Professor Zettelmeyer was joined onstage by alumni panelists to discuss the applications of data science, including Connected Sensor Solutions CEO John Livingston '91, Salesforce Services SVP Adam Caplan '01, OSG Consulting Managing Partner Gregory Oslan '94 and Cisco Senior Director Hardik Bhatt.

For the full story and clips on this Kellogg Insight Live event, check out Kellogg News & Events.

For more events in the Chicago area, visit the Kellogg Alumni Club of Chicago (special thanks to President Elizabeth Schuster for introducing the event's host!).